Building a trustworthy website
September 6, 2023
Kylie Abel
Imagine this scenario: After having a eureka moment in the shower one day, and doing extensive research, you develop a product or service that you are immensely proud of. You manage to snag the perfect domain name, and you spend hours making a great-looking website. You publish the site and excitedly wait for the orders to come rolling in. Cue tumbleweed– sales are dismal. You anxiously review your website analytics, and find they show that you are getting plenty of traffic; at least the hours spent teaching yourself SEO seem to have paid off. So what’s the problem, why isn’t your traffic being converted into sales? Maybe the issue is that your website isn’t signalling enough trustworthiness or authenticity.
Here are 10 tips to make sure anyone who stumbles across your website can be confident that your business is legitimate. Action them and watch those views turn to purchases!
- Secure HTTPS connection: Ensure that your website uses a secure HTTPS connection. This is indicated by a padlock symbol in the browser’s address bar, assuring customers that their data is encrypted during transmission.
- Display trust seals and certifications: Show trust seals from reputable third-party security providers or certifications (e.g., SSL, McAfee Secure) to indicate that your website undergoes regular security checks.
- Transparent contact information: Provide clear and easily accessible contact information, including a physical address, phone number, and email. This adds credibility and allows customers to reach out with any concerns.
- Customer reviews and testimonials: Showcase genuine customer reviews and testimonials on your website. Consider using a reputable review platform to collect and display feedback from real customers.
- Clear refund and return policies: Clearly state your refund and return policies so that customers understand their rights and feel confident that they can get their money back if necessary.
- About Us page: Include an informative “About Us” page that introduces your company, its history, mission, and team members. This helps create a personal connection and build trust.
- Secure payment options: Offer a variety of reputable and secure payment options, such as credit cards, PayPal, or other trusted online payment services.
- Privacy policy: Publish a comprehensive privacy policy that explains how you handle customer data, ensuring that their personal information is kept safe and not shared with third parties without consent.
- Active social media presence: Maintain an active presence on social media platforms, as it demonstrates that your business is engaged with customers and the community.
- Professional design and user experience: Invest in a professional website design that is easy to navigate and visually appealing. A well-designed site with a smooth user experience gives the impression of a legitimate and trustworthy business.
By implementing these strategies, you can show your customers that your website is genuine, secure, and focused on providing them with a positive and safe experience.
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